GAY TV

CONSUMERS

 

  • · 45 is the median age
  • · 71% college grads
  • · 84% are employed
  • · 66% HHI > $60k
  • · 60% own a home
  • · 46% live with partner
  • · 88% own a car
  • · 69% drink at bars & restaurants
  • · Spend $100 at bars & restaurants per week
  • · 67% are on Facebook
  • · Over twice as likely as national index to be professionals or managers
  • · Average household income over $85.4k
  • · Are 3.4 times more likely to have household income over $250k
  • · The 200 census showed gay men and lesbians living with partners in 99.3 percent of all S.S. counties
  • · Research shows 9 percent of urban populations are gay and lesbian
  • · Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers
  • · Gay and lesbian consumers purchase from company/brands that advertise in gay media, deliver product messages in gay-specific advertising, support gay and lesbian community causes and are good to their own gay and lesbian employees
  • · Four times as likely to spend over $150 on long distance
  • · Twice as likely to spend $250 on cellular services
  • · Over 90% took a domestic trip this year
  • · 60% took a foreign trip in the last three years
  • · 65% identify themselves as having to have the “latest”
  • · 68% upgrade to a product’s latest model
  • · 77% “believe in indulging themselves”
  • · 57% “prefer to buy top of the line”

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